To announce its impending move to a new, larger office the agency decided give its clients, partners and global staff the chance to bid on a decade’s worth of limited edition junk found while clearing out its old office.
An initial EDM blast announced the opening of our new Ebay store.

This was followed up with targeted emails highlighting products which the recipient might be interested in. We used the opportunity to make a sly jab at an ex-beer client, which rose a wry smile in the Singaporean advertising scene.

Upon visiting our Ebay store, you could bid on dozens of once in a lifetime BBH bargains! Since purchased items could only be picked up at our new office, a Google Maps link was provided with our exact location.

Copywriting: Douglas Hamilton
Art Direction: Shawn Loo, Jason Nguyen
2007 Digital Media Awards Bronze (Email based campaign)