Monthly Archives: December 2007

Axe Vice: Mobile & Digital

We quite literally brought the Axe Vice “turns nice girls naughty” proposition to life with an fully customizable, sexy but crazy virtual stalker.
Mobile:

Email:

Copywriting: Douglas HamiltonArt Direction: Shawn Loo, Jason Nguyen
2007 Young Gun Awards Bronze (Mobile)2007 Singapore Creative Circle Awards Bronze (Mobile)2007 Singapore Creative Circle Awards Bronze (Email [...]

BBH Agency Relocation: Digital

To announce its impending move to a new, larger office the agency decided give its clients, partners and global staff the chance to bid on a decade’s worth of limited edition junk found while clearing out its old office.
An initial EDM blast announced the opening of our new Ebay store.

This was followed up with [...]

KPE Underground Expressway: Integrated

We launched a pirate radio station to entertain and educate drivers about South-East Asia’s longest underground tunnel. Our radio content included an album of KPE inspired songs recorded by local celebrities. The album was heavily promoted, then free copies were sent to every Singaporean driver.

Copywriting: Douglas Hamilton, Noel YeoArt Direction: Hoon [...]

BBH 25th Anniversary T-shirt: Design

Asians can’t drink.

Copywriting: Douglas HamiltonDesign: Tomaz Goh, Hoon Pin Kek
TARO BOY TVC:
Eat them up yum, yum.