KPE Underground Expressway: Integrated

We launched a pirate radio station to entertain and educate drivers about South-East Asia’s longest underground tunnel. Our radio content included an album of KPE inspired songs recorded by local celebrities. The album was heavily promoted, then free copies were sent to every Singaporean driver.

Copywriting: Douglas Hamilton, Noel Yeo
Art Direction: Hoon Pin Kek

2007 Young Gun Awards Finalist
2007 Singapore Creative Circle Awards Finalist


KPE Radio Ads:

Holla back son!

This entry was written by clearprivatedata and posted on December 7, 2007 at 5:05 am and filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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